Goood Heavens

About Goood Heavens

The way customers used the offering was equally instructive. Bets outside the match-winner market accounted for 63% of pre-match turnover, compared with 57% in 2022, reinforcing the importance of depth beyond traditional markets.

Post-World Cup, Kambi is now working to offer more shots-on-target options before matches and additional automated intervals in-play, creating further betting opportunities as games unfold.

“Giving bettors more ways to personalise their wagers around the players and moments they care about was a big takeaway from the tournament and one which continues to inform Kambi’s development of cutting-edge sports betting products,” Lamb says.

What is Goood Heavens?

African iGaming Alliance (AiA) CEO Peter Kesitilwe hopes the inaugural Africa Safer Gambling Week is the start of a new era for collaboration across the continent’s licensed sector.

The AiA hosted the first Africa Safer Gambling Week this week, bringing together stakeholders such as regulators, operators and industry associations on a range of issues relating to safer gambling.

As Kesitilwe explains, a key theme of the week has been turning conversations on safer gambling into practical actions.

How to play Goood Heavens

Our tip: Both teams to score and draw (4/1)

Sunday 28th February

Crystal Palace vs. Fulham (12 noon GMT kick-off)