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For Kambi, data must be combined with the knowledge of experienced traders who can direct the technology, scrutinise its output and identify where it can add value next.
“You don’t have to search high and low in this industry to find companies talking up the benefits of AI,” Lamb adds. “Realising them requires a combination of deep data and human expertise not everyone has access to, and there is no shortcut to acquiring.”
The World Cup proved Kambi’s AI could perform under the greatest pressure sports betting can provide. The next task is to turn that tournament performance into new, increasingly on-demand experiences for its partners and their customers.
About Gold Gold Gold
“People are not playing it just as a quick crash game,” Yashin says. “They play it more like they are betting. It is a different pattern.”
Creating that constant variety presents an obvious problem. A casino game requires random outcomes, but a library of pre-recorded videos eventually becomes predictable. Once a player recognises a clip, they could know how it ends.
Generative AI provided Swipe Games with its solution.
About Gold Gold Gold
The game arrived on September 15, 2026, and forms part of BGaming’s Entertainment line.
The release leans on a mechanic BGaming has run before rather than a new core engine. The Duel feature triggers when a VS symbol lands on the game’s 5×5 grid along with a win. At that point the symbol expands as a whole-reel Wild, and an animated showdown plays out, with the winner showing a multiplier of up to ×100.
That familiarity is the point. BGaming explained that the game has been inspired by the success of other games featuring the Duel mechanic. In other words, the studio is iterating on a framework it already trusts and attaching its most recognizable characters to it.