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With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.

Play the video above to watch the full video interview and hear more insights from Harrison Barrett.

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Caesars is additionally offering $50 tickets for Josh Groban and Tim McGraw, $30 seats for Jeff Dunham, and 20-25% discounts on the High Roller Observation Wheel, Fly LINQ Zipline, and Eiffel Tower Viewing Deck.

“A great Vegas trip is about making the most of everything the city has to offer,” said Sean McBurney, chief commercial officer and regional president of Caesars Entertainment. “Whether that’s staying at an iconic resort, seeing a headliner, or taking in panoramic views from the High Roller, these offers bring together some of Las Vegas’ most memorable experiences at an exceptional value.”

To sweeten the deal, Caesars is serving complimentary daily breakfast for visitors staying at Caesars Palace, Paris, and The Vanderpump Hotel. Stays at the Flamingo and LINQ are given $50 daily food and beverage credit.

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The leadership team highlighted access to OpenBet’s wider scale, capabilities and product portfolio as a significant benefit of the deal.

Its platform supports omnichannel betting across the EMEA region, with integrated trading, risk management and back-office functionalities. 

“Our focus has always been on providing our customers with reliable technology, deep expertise and long-term partnership, said Torrejón and Gábor.