Eagle Ridge

About Eagle Ridge

Non-remote betting was reported at £2.4 billion (down 3.3%) with non-remote casinos at £933.9 million (up 0.4%) and non-remote bingo at £703.8 million (up 8.2%).

Gaming machines in arcades recorded £800.1 million in GGY (up 10.7%), mainly across adult gaming centres (£761.4 million, +11.3%). Gaming machines overall contributed £2.7 billion to GGY, reflecting a 4.3% uplift. 

The number of gaming machines in licensed premises in the final quarter was reported at 191,804.

What is Eagle Ridge?

In a letter addressed to UK Prime Minister last week, David emphasised the impact such a tax rise would have on high street workers and communities

“They are people losing their jobs and communities losing long-established high-street businesses,” David wrote.

In his interview Done framed these closures as part of a broader decline in high street retail venues. He predicted that by 2030, betting shops could disappear entirely. 

What is Eagle Ridge?

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.